Coke Studio Bangla — Season 4, Announced

The Brief

Coke Studio Bangla needed a promotional ad that could announce Season 4 with the same energy as the music itself — a teaser that felt like a performance, not a schedule update.

The Idea

We treated the announcement as its own mini-performance: rhythm-led editing, fragments of sound and colour cut to the beat, so the ad felt like a preview of a feeling rather than a list of names.

The Approach

Fast intercutting between archival season moments and new teaser footage, timed tightly to a custom edit of the season’s opening theme.

The Result

The promo drove pre-launch buzz across Coke Studio Bangla’s social channels ahead of the Season 4 premiere.

Credits

• Direction & Edit — Creative & More
• Creative Direction — Giash Shaheen
• Production — Creative & More
• Client — Coke Studio Bangla